2016 Superbowl Advertising

Super Bowl advertising is a cultural phenomenon. For us this year the Doritos advert was top. You can see all the adverts that played at the superbowl here. <iframe width="1080" height="608" src="https://www.youtube click this.com/embed/ugn_qmQ0NFo?feature=oembed” frameborder=”0″ allowfullscreen>...

Design Thinking and Customer Insights

Design thinking highlights the importance of Customer Insight. Design thinking is well-established in terms of product design, and is increasingly being valued in a wider innovation context. For the uninitiated, there are five (or six) key elements to design thinking: Empathize; Define; Ideate; Prototype; Test; Story-telling.<img class="alignright size-full wp-image-718" src="http://www.delveresearch.co.nz/wp-content/uploads/2015/11/Screen-Shot-2016-03-21-at-1.57.38-PM.png" alt="Design Thinking Diagram" width="865" height="434" srcset="http://www.delveresearch.co.nz/wp-content/uploads/2015/11/Screen-Shot-2016-03-21-at-1.57.38-PM.png 865w, http://www.delveresearch lowest price levitra.co.nz/wp-content/uploads/2015/11/Screen-Shot-2016-03-21-at-1.57.38-PM-300×151.png 300w, http://www.delveresearch.co.nz/wp-content/uploads/2015/11/Screen-Shot-2016-03-21-at-1.57.38-PM-768×385.png 768w” sizes=”(max-width: 865px) 100vw, 865px” /> Design Thinking and Delve Research & Strategy. Of course, as a human-centred process, we’re all for it: any process that starts with understanding the users’ needs and motivations (empathy), and involves users right through the innovation process is all right by us. It is what we at Delve have advocated for years and really what our process is all about: Insights: Get inside your customers heads and obtain powerful insights Strategy: Powerful insights lead to clear strategy Growth: Clear strategy leads to growth. By truly understanding what your customer wants you are able to deliver products and services to them that they need. For a crash course in design thinking go to Stanfords Website, or look up NZTE’s Better by Design who coach NZ businesses to build innovation...

How does it make you feel?

“I’ve learned that people will forget  what you said,people will forget what you did, but people will never forget how you made them feel.” ~ Maya Angelou. <a href="http://brandtrust click here for more info.com/team/daryl-travis/”>Daryl Travis, Author and CEO of Brand Trust argues that if you could ask only one question, ask this: “How Does It Make You Feel?”...

Agile Market Research on the Rise!

Adriana Rocha, @ Greenbook, argues that with the growing need for the marketing function to be more agile, customer insights must also move in this direction. “Agile management is an iterative and adaptive process where small, highly-collaborative teams work in a series of short cycles, incorporating rapid feedback, to deliver emergent solutions, emphasizing transparency among all stakeholders.” What is Agile Market Research? Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values: ‘Responding to change’ over ‘following a plan’ ‘Individuals and interactions’ over ‘processes and tools’ ‘Collaboration’ over ‘silos and hierarchy’ ‘Rapid iterations’ over ‘long projects’ ‘Numerous small experiments’ over ‘a few large studies’ Agile Market Research requires cross-functional team members – people who may have deep specialization or talent in a particular area but are also willing to pitch in on a wide variety of other tasks. In an agile team, no one says, “I’m just the analyst, so don’t bother me until you have the fieldwork done”. The whole team either succeeds together or fails together. Agile is a continuous loop of plan, build, inspect, adapt, repeat. Agile Market Researchers also follow a process, a process designed to increase alignment with the business aims of the client, to improve communication, both within and outside the market research team, and to increase the speed and responsiveness of research.  This process is interactive, allowing for short studies and experiments, frequent feedback, and the ability to react to changing conditions. For the team at Delve Research and Strategy, Agile Market Research is an approach we whole heartedly agree with. As it allows...

Mind Challenging Presentation by Derek Handley

What is success? Does the person with the most toys win? What about the company with the biggest dividend.  Are they the winner? What about if you make people happy? – surely clowns must be the most successful people on the planet. Derek Handley was interviewed last night in front of over 300 people at the ASB Arena in Tauranga, and asked: ‘What is success?’, specifically with regard to business.  Derek talked of a need for businesses to change how they measure success, and to incorporate social as well as financial measurements.  He challenged New Zealand as a country to lead (just as we have with nuclear arms), by creating business models that reward social responsibility as well as financial success investigate this site. Probably most memorable for us at Delve was his call to embrace the fringe; for businesses to harness diverse viewpoints and use these to uncover opportunity.  We like that...

Interested in Behaviour Change?

All marketers are interested in how to change human behaviour, especially if it meant more people buying the products and services we are marketing.  Tiny Habits is not about changing other peoples behaviour but about changing our own. BJ Fogg is a Director at the Persuasive Tech Lab at Stanford University and he has studied human behaviour for over 20 years. He has developed a programme called the ‘Tiny Habits’ programme that can create new behaviours in your life and get rid of undesirable behaviours. He has learnt that to change behaviours you need to do one of three things: Have an epiphany Change your environment Take baby steps Epiphanies are hard to come by, environment change is often difficult for people. Baby steps is all about breaking the desired behaviour into tiny elements and anchoring these to existing positive habits – easy right? Check out tinyhabits.com viagra without a doctor prescription. Want to join in they start new programmes every Monday morning....