Delve Research & Strategy is a boutique market research agency,

delivering business growth through bespoke solutions driven by powerful market insights.

We take the guesswork out of business decisions, with invaluable insights that tap into a deeper understanding of your customers to identify market opportunities.

But we don’t stop there. Using our strategic experience, we turn these insights into practical actions that pinpoint exactly where your company must focus in order to achieve results.


   Innovative Research leads to powerful insights 

We Get Inside Your Customer’s Head

You can’t drive business growth without first knowing what drives your customers. At Delve Research & Strategy, we understand there are hidden motivators and emotions behind customer decisions that go beyond rational thought. That’s why we delve deeper using progressive research techniques that tap into non-conscious thought and draw out genuine insights businesses can use to improve performance. Our approach has been developed over decades of industry knowledge, and combines behavioural economics, neuroscience, mobile research and advanced qualitative research techniques to deliver powerful market truths to our clients.


 Powerful Insights Lead to Clear Strategy

We provide your action plan.

Real growth comes from knowing what to do with customer insights. We make a difference to your business by helping you understand what your customers really want, then showing you how to deliver, with a strategy that provides clear, practical steps towards organic growth. By demonstrating how to execute insights through a strategic plan, we help businesses make informed decisions for the future, armed with the confidence that they are in tune with their customers.


Clear Strategy Leads to Growth

We Measure Success.

When all is said and done, results are the true judge of success. Our mission is to help drive growth for the businesses we work with, which is why our successful track record and long list of happy clients is a source of immense pride. The strategic plan we leave behind empowers businesses with the tools to solve a multitude of problems and remove barriers to future growth. As a boutique agency, the ongoing personal relationships we have with clients ensures we are there to see our strategic insights come to fruition and help these businesses realise their true value.


We had a great experience dealing with Delve.

They helped us to better understand our clients’ needs and created phenomenal growth in our business.

Bay of Plenty Times.








Janette Circle
Director of Research

Richard Circle

Director of Marketing Strategy
Justine Circle
Team Support

Things We Like:

Agile Market Research on the Rise!

Adriana Rocha, @ Greenbook, argues that with the growing need for the marketing function to be more agile, customer insights must also move in this direction. “Agile management is an iterative and adaptive process where small, highly-collaborative teams work in a series of short cycles, incorporating rapid feedback, to deliver emergent solutions, emphasizing transparency among all stakeholders.” What is Agile Market Research? Agile Market Research represents a different approach to manage market research. It takes its inspiration from agile development and values: ‘Responding to change’ over ‘following a plan’ ‘Individuals and interactions’ over ‘processes and tools’ ‘Collaboration’ over ‘silos and hierarchy’ ‘Rapid iterations’ over ‘long projects’ ‘Numerous small experiments’ over ‘a few large studies’ Agile Market Research requires cross-functional team members – people who may have deep specialization or talent in a particular area but are also willing to pitch in on a wide variety of other tasks. In an agile team, no one says, “I’m just the analyst, so don’t bother me until you have the fieldwork done”. The whole team either succeeds together or fails together. Agile is a continuous loop of plan, build, inspect, adapt, repeat. Agile Market Researchers also follow a process, a process designed to increase alignment with the business aims of the client, to improve communication, both within and outside the market research team, and to increase the speed and responsiveness of research.  This process is interactive, allowing for short studies and experiments, frequent feedback, and the ability to react to changing conditions. For the team at Delve Research and Strategy, Agile Market Research is an approach we whole heartedly agree with. As it allows... read more
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