Delve Research & Strategy is a boutique market research agency,

delivering business growth through bespoke solutions driven by powerful market insights.

We take the guesswork out of business decisions, with invaluable insights that tap into a deeper understanding of your customers to identify market opportunities.

But we don’t stop there. Using our strategic experience, we turn these insights into practical actions that pinpoint exactly where your company must focus in order to achieve results.


   Innovative Research leads to powerful insights 

We Get Inside Your Customer’s Head

You can’t drive business growth without first knowing what drives your customers. At Delve Research & Strategy, we understand there are hidden motivators and emotions behind customer decisions that go beyond rational thought. That’s why we delve deeper using progressive research techniques that tap into non-conscious thought and draw out genuine insights businesses can use to improve performance. Our approach has been developed over decades of industry knowledge, and combines behavioural economics, neuroscience, mobile research and advanced qualitative research techniques to deliver powerful market truths to our clients.


 Powerful Insights Lead to Clear Strategy

We provide your action plan.

Real growth comes from knowing what to do with customer insights. We make a difference to your business by helping you understand what your customers really want, then showing you how to deliver, with a strategy that provides clear, practical steps towards organic growth. By demonstrating how to execute insights through a strategic plan, we help businesses make informed decisions for the future, armed with the confidence that they are in tune with their customers.


Clear Strategy Leads to Growth

We Measure Success.

When all is said and done, results are the true judge of success. Our mission is to help drive growth for the businesses we work with, which is why our successful track record and long list of happy clients is a source of immense pride. The strategic plan we leave behind empowers businesses with the tools to solve a multitude of problems and remove barriers to future growth. As a boutique agency, the ongoing personal relationships we have with clients ensures we are there to see our strategic insights come to fruition and help these businesses realise their true value.


We had a great experience dealing with Delve.

They helped us to better understand our clients’ needs and created phenomenal growth in our business.

Bay of Plenty Times.








Janette Circle
Director of Research

Richard Circle

Director of Marketing Strategy
Justine Circle
Team Support

Things We Like:

Mind Challenging Presentation by Derek Handley

What is success? Does the person with the most toys win? What about the company with the biggest dividend.  Are they the winner? What about if you make people happy? – surely clowns must be the most successful people on the planet. Derek Handley was interviewed last night in front of over 300 people at the ASB Arena in Tauranga, and asked: ‘What is success?’, specifically with regard to business.  Derek talked of a need for businesses to change how they measure success, and to incorporate social as well as financial measurements.  He challenged New Zealand as a country to lead (just as we have with nuclear arms), by creating business models that reward social responsibility as well as financial success investigate this site. Probably most memorable for us at Delve was his call to embrace the fringe; for businesses to harness diverse viewpoints and use these to uncover opportunity.  We like that... read more
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