Had the priveledge of presenting to <a title="Entrpreneurs bootcamp" href="http://www non prescription viagra.enterpriseangels.co.nz/entrepreneurs.aspx”>Entrepreneurs Bootcamp in Tauranga. Challenged their thinking on what it means to do market research to validate their ideas.
Is it about talking to lots of potential customers, or is it about talking to a few and really understanding the decision making process. Is it all about observation? Having the right methodology combined with experience is key to getting valid customer insights. It is not always about simply surveying 1000’s of people, because as humans we are often very poor at predicting our own behaviour.
