BLUELAB: LOOKING FOR NEW MARKET OPPORTUNITIES IN WATER TESTING
BLUELAB: BROADENING PRODUCT USAGE TO DRIVE BUSINESS PERFORMANCE
Bluelab is a leading global supplier of hydroponic measurement equipment with a vast and innovative range of measurement devises. Many of the devises that Bluelab supply can be used to benefit other industries and Bluelab were keen to determine where the opportunities were and broaden their current user base to improve their bottom line.
Delve Research & Strategy started this project with an extensive information review, exploring all the possible usage opportunities in different industries for Bluelabs core products and intellectual capability. This project enabled Bluelab to make key strategic decisions around the future direction of the business.