DEOSAN: TAKING ON THE BIG BOYS
Deosan is an innovative, growing business in the Dairy industry. The business is constantly seeking ways to find a new edge in a competitive market.
We have done a number of projects with the Deosan team.
Our initial piece of work looked at really understanding farmers, what motivates them, what keeps them awake at night. We needed to get inside their heads so that we could build a successful business and marketing strategy.
We’ve checked in on things subsequently to ensure Deosan is ahead of the pack:
- We’ve measured market and advertising penetration
- We’ve delved into customer retention and loyalty drivers
- We’ve brought customer insight to their new product development process.
Being in tune with customers has helped this NZ business continue to punch above its weight and take on their multi-national competitors and grow their bottom line year on year.